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It's important to note that while perceptions are an important metric, they don't always correspond to engagement. A high impression matter does not guarantee that individuals take notice of your material. Assessing reach and impacts assists you measure project success and established the stage for future critical decision-making. Reach and impacts

Simply put, it reflects exactly how effectively the campaign is producing visibility. A lower CPM generally indicates that the platform sees the ad as high-quality and relevant, making it cheaper to distribute at range. Social Share of Voice (SSoV) tracks just how often your client's brand is pointed out contrasted to competitors. It's a good sign

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